Our Perspective

Database Marketing? The What & The Why

Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical to effective marketing and business growth. And database marketing is the key to all of...

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Review Management Best Practices

Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look...

read more

What is SEO and Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are...

read more

Business Website Essentials

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than doneproblems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and...

read more

What is Online Reputation Management?

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through...

read more

5 Reasons SEO is Essential for Website Success

SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find you online, you’re missing out on a huge demographic. That’s why we’ve...

read more

How to Avoid Having an Ugly Website

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the...

read more

What is Programmatic Advertising?

The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come with me to the world of...

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3 Tips to Make Your Website Actually Useful

Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So with the priorities of today’s business...

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Facebook Advertising vs. Boosted Posts

On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how...

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Why is Social Media Important?

Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion active users of social media worldwide. Business owners who take advantage of the ocean-sized lead pool created by social media...

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Creating the Perfect Social Post

What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this...

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Quality Over Quantity

Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an...

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5 Easy Tips to Climb Search Rankings

We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on...

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Automate to Maximize – A Love Story…

I love to automate. Automate as many things as possible. One truth that it’s really hard to wrap our head around is the fact that our mental resources are severely limited. Each day, you have a limited supply of: Attention Willpower Decision-making ability...

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Manage Your Energy Not Your Time

Time is Fixed, Energy is Variable You only have so much energy in a day. I don’t just mean physical energy, I mean mental energy. It doesn’t matter how much time you allocate to an important task, if you can’t effectively focus your mental energy or if...

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How to #Hashtag

How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between...

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5 Steps To Becoming an Instagram Sensation

300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and National Geographic have over 60...

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55 Stellar Statistics for Websites

Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a...

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The Complete WordPress SEO Plugin Mastery

SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure that you are making every effort to get seen on the web. One of the easiest ways to give your sites a little...

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The Dos and Don’ts of Customer Service

Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled...

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Critical Data For Online Business Listings

Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and...

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5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on...

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The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount...

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How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...

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How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...

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What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...

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An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your...

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A Broken System Optimized, is Still Broken.

In a 2017 article titled “Definite Optimism as Human Capital,” writer Dan Wang made a compelling argument for why definite optimism — optimism with a goal in mind — is a vital component of “social capital” in the 21st century. We are an emotional species....

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Learning to Learn Faster

Productivity can usually be defined as Output divided by Time. Basically, how much can you produce in a given amount of time? To increase productivity, then, you have a few different options: 1.   Produce more in the same amount of time 2.  Produce the...

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Mental Models: A Decision

What makes a good decision? When I ask people that question, I often get answers like: “When the outcome is successful.” Why is it that we, as a society, romanticize outcomes? Only things and people that succeed are celebrated. Just look at all the...

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The Cost of Our Comfort is Their Pain

“We hold the world hostage to our fragility and vulnerability — making female pain the inevitable cost of our comfort.” – Anonymous “I was very emotional last Thursday,” Supreme Court Justice Brett Kavanaugh wrote in the Wall Street Journal a few days before his...

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Never Satisfied – A Story We Tell Ourselves

Ludwig Wittgenstein was a genius like few others. Born into one of the wealthiest families of his time, he donated his fortune and instead went on to become one of the giants of 20th-century philosophy. He was commanding and passionate and, quite often, misunderstood....

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Holonomics & Rethinking Business Models

In order to understand the many new varieties of business model being created and why they work, we have to study systems models. However, to understand these organic and natural systems, we have to move from a ‘mechanistic’ way of thinking, whereby we think of the...

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Nature Teaches Life

I believe that intelligence manifests itself not through expression or formality, but through observation and genuine curiosity. Observing nature is always an awe-inspiring, spiritual experience for me; I could sit and watch waves crash for hours. The ocean, in...

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What is Core Competency for $500?

In a world of rapid disruption, the idea of having a core competency–an intrinsic set of skills required to thrive in certain markets–is an outmoded principle. Apple, Nike, and Netflix have better ideas. Known for decades as a shoe company, Nike is undergoing a...

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Create Time to Create Things

We live our lives on different clocks — biological, cultural, personal, and more. There are things we have to do and things we want to do, and often we don’t allow for enough qualitative time where we aren’t ticking off minutes but creating moments of experience....

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Applying The Funnel to Ideas & Innovation

The concept of an idea funnel isn’t new. It has its limitations. But I still find it a helpful visualization tool for outlining a high-level innovation process in search of good ideas. It’s also equally applicable to bootstrapping entrepreneurs and corporate...

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People & Time

People: People are the best and worst thing that will happen to you. Some will help you go further, faster. Others will pull you down to their level and help you lose. Most are OK. Many are average. Some are excellent. A few people will change your life forever. Find...

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Control, Time & Happiness

A takeaway from Solve for Happy by Mo Gawdat: Control is what it seems most ambitious young man and woman suffer from. We want to control our time to be more efficient and more productive. We mostly want to control our career, our success, and achievement of our...

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Purpose

Life is meant to be a happy, to be a joy to appreciate the little things that hold the big things...To appreciate one another. To be givers. To be lovers of life. I say to you that if you’re driven by anything other than your love and your spirit and your desire to...

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A Passionate Pursuit of That Which Moves Your Soul.

It’s tough, because we have our own expectations by which we measure others. We focus so much on whether the other person is meeting our standards that we forget to love them for being uniquely flawed and evolving, just like ourselves –- perhaps at a...

On The Origin of Generalists, Not Specialists

Why the world needs deep generalists, not specialists You should hire a polymath but you probably won’t find one. It was a meeting of the minds — three of the world’s most unconventional thinkers in a delightfully conventional setting. The glow of...

Database Marketing? The What & The Why

Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical to effective marketing and business growth. And database marketing is the key to all of...

The 6 Types of User Segmentation and What They Mean for Your Product

Understand your users, develop a market segmentation plan, position your product, and create a value proposition Marketing helps you understand your user, focus your product on your user needs and take the product to market. This post is set up to mimic...

Review Management Best Practices

Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look...

Top 10 Review Websites to Get More Customer Reviews On

In the table below, U.S. Ranking, % U.S. Traffic and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about...

What is SEO and Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are...

Business Website Essentials

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than doneproblems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and...

What is Online Reputation Management?

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through...

5 Reasons SEO is Essential for Website Success

SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find you online, you’re missing out on a huge demographic. That’s why we’ve...

How to Avoid Having an Ugly Website

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the...

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